What’s Your Most Important Business Objective?

Marcia Hoeck growing the business 0 Comments

FlowchartSmI was responding to a client’s e-coaching question yesterday about setting up structure and systems in her business, and where to start.

She’s knee deep in many things, and has a lot of areas of her business that she wants to pull together.

Instead of jumping in and beginning to prioritize her list of wants, I asked her this question:

What is your most important business objective right now?

Do you know yours?

Business objectives change from time to time, so it’s important to identify what resonates with you right now, for your #1 main objective.

Here are some common business objectives:

• getting your name out there, becoming visible

• serving the clients you already have

• bringing in money to pay the bills

• creating clear and attractive offers or programs clients will want to invest in

and so on.

One is most important

Sometimes, you may know right off the bat which of these objectives is most important. Other times, they may all seem equally important. One of them is more important than the others, although at first they all may seem equally important to you.

Here’s a trick

It’s really difficult to compare a list of items and decide which is more important, but a trick to start whittling them down is to compare two at a time. For instance, taking the top two in your list, ask yourself, for right now, is getting my name out there (current #1) more important than serving the clients I already have (current #2) ? You may feel that things are slipping through the cracks with current clients and it’s important not to lose them, so for now, serving existing clients is more important. Or, you may decide that you have your current clients under control, and you need to get your name out there or you soon won’t have any clients, so being more visible is more important. Move the one that comes out on top to the top of the list (#1).

Now, compare the new #1 with #3 on your list, and place the winner of that comparison in the #1 spot, and do the same moving down the list with #4, #5, etc. You will still end up with a list of very important business objectives, but now, they will be prioritized by importance. I like to do this exercise with sticky notes instead of a paper list so that I can keep comparing and reordering the elements until I get the order just right without having to rewrite the list each time.

Your most important business objective will give you clear direction to move forward

Once you know what that immediate business objective is (which is different than your more long-term business vision), you can then set priorities for the systems and processes you need to set up to reach your objective, including things like client interaction, your website, social media, financial tracking, etc. Stay tuned for more on how to do this next step.

Just like with anything else in your business, starting out to set up structure and systems without an immediate and clear objective can be a frustrating and fruitless activity.

Good luck, and let me hear how this works out for you.


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