I want to give you a heads up about a guest post I wrote for Parse, the brainchild blog of Jenn and Ken Visocky O’Grady, presented by the very respected HOW magazine.
My newest post is called “Use Emotion to Win Clients,” and I’ll be posting there monthly from here on out.
Here’s an excerpt:
When having conversations with clients, of course we want to be focusing on results — the logical, rational part. But we want to make sure we’re framing those results in the most powerful way, using emotion, so the client can really “hear” the benefits and the ways they or their business will be transformed by them.
Please check it out and check back often — especially if you’re a creative type!