Why Should Anyone Work with You? How to Document Your Unique Brilliance

Marcia Hoeck marketing 0 Comments

+1 Tweet Share Pin Share StumbleShares 0What makes your company different? What is your unique brilliance? There are lots of great companies to work with and many places for people to spend their money—why should your customers work with you rather than the other guy? And you’d better not say “great customer service” because everyone says that. There’s another reason …

What’s Your Plan for Your Business?

admin growing the business 0 Comments

+1 Tweet Share Pin Share StumbleShares 0When I talk to entrepreneurs about their goals for our work together, there’s one theme that comes up a lot: “I would like a plan.” “I need direction on ways to work smarter.” “I need to build the model.” “I’m horrible at putting down structure.” “I don’t see it as a business yet.” “I …

Everyone Isn’t Like You: Entrepreneurs Are Different

admin being the boss 0 Comments

+1 Tweet Share Pin Share StumbleShares 0My dad always told me I could be whatever I wanted to be, but I’m not sure he realized how much I took his words to heart. Ahead of his time, Dad encouraged his daughters to seek careers that would allow them to support themselves — meaning, getting jobs in any field a man …