How Often Do You Need to Get Your Message Out There?

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+1 Tweet Share Pin Share StumbleShares 0Consistency, consistency, consistency. Have you heard of the Rule of 151? It relates to how many times people need to hear something before it enters their conscious minds, before they pay attention to it. There are lots of different opinions on the exact numbers, but this is what some of the studies say: It …

As seen on. . .

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+1 Tweet Share Pin Share StumbleShares 0I’ve been pretty busy lately. And it’s been the holidays. But that’s no excuse for me not telling you about my first guest post on the very excellent, wildly popular (138,894 subscribers at the time of this writing), and downright inspiring blog about creating compelling content, Copyblogger. I’ve got to tell you, it was …

Capturing Attention: Why Marketing Efforts Fail, Part 2

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+1 Tweet Share Pin Share StumbleShares 0This post is a follow up to “Capturing Attention: Why Marketing Efforts Fail, Part 1.” There are two main reasons that marketing and promotion efforts fail to capture attention: 1.) The message is unclear 2.) The message is inconsistent In my last post, I talked about where we go wrong when we put out …