Why Won’t They Respond? Base Your Business Positioning on Your True Offer

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+1 Tweet Share Pin Share StumbleShares 0How can you let potential clients know you can help them if they don’t know what you do, don’t care about you, and are only interested in themselves? (And let’s face it, that’s most, if not all, of your potential clients out there.) You’ve tried telling them about your great products and services, and …

Small Business Strategy 101: Believe You Can Do It

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+1 Tweet Share Pin Share StumbleShares 0When I first started my marketing communications firm in 1984, I didn’t think about whether I could do it or not, I just knew the wolf was at my door. The large corporation I worked for was leaving town and I wasn’t going with it. I needed work and I needed it fast, so …

Setting Goals and Actually Achieving Them, Even If You Question the Rules

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+1 Tweet Share Pin Share StumbleShares 0Okay, I’ll admit it — I’m a pretty traditional gal. Most of the stuff I talk about is pretty proven, and I try to stay on the path — because I like to know that what I’m doing works. I will question the rules, take things that have been successful in one industry and …

How to Be a Better Leader: Be “Follow-able” Part 3

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+1 Tweet Share Pin Share StumbleShares 0“Don’t tell people how to do things, tell them what to do and let them surprise you with their results.” — George S. Patton This is my third post on leadership. You can read Being a Good Leader: What Does That Mean? and Are You a Good Leader? A Leadership Quiz in earlier posts. Leaders …

Are You a Good Leader? A Leadership Quiz Part 2

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+1 Tweet Share Pin Share StumbleShares 0“If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.” — John Quincy Adams Are you a leader? Just because you own a business or have a team doesn’t necessarily mean you’re a leader. All of us have known someone in a leadership position who wasn’t …

Being a Good Leader: What Does That Mean? Part 1

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+1 Tweet Share Pin Share StumbleShares 0“Leaders aren’t born, they are made. And they are made just like anything else, through hard work. And that’s the price we’ll have to pay to achieve that goal, or any goal.” — Vince Lombardi So what does it mean to be a leader? What does it take, and do you have what it …

Attention Coaches! Two Events You Need to Know About

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+1 Tweet Share Pin Share StumbleShares 0If you’re a coach or are considering adding coaching to your business, there are two things happening soon that you really need to know about. Both of them are from women I’ve learned from myself, and whom I admire. And both of them will give you insight and inspiration — things I love to …

Hiring Employees or Team Members: What’s Most Important When Adding to Your Team?

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+1 Tweet Share Pin Share StumbleShares 0There’s always been a lot of information out there about hiring and working with teams for big companies, most of it completely useless for small and entrepreneurial businesses. If a small business owner, you perhaps, needs advice on hiring her first employee, or managing just a few people — employees, contract workers, or virtual …

Stick to Communication Basics

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+1 Tweet Share Pin Share StumbleShares 0There’s something I call the Communication Power Triangle, and you’ll find it with every single company that “works” – whether it’s Starbucks or Apple or the corner deli or the favorite coach you like to work with. Every business that gets through to you with their messages enough that you sit up and take …

Using Emotion Can Help Clients Get the Message

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+1 Tweet Share Pin Share StumbleShares 0You know the old saying, “Knowledge is power”? I’ve got a better one: “Emotion is power.” I was talking with a prospective client recently who said he felt like he was selling root canals — he’s a business consultant, and works with clients to help them with their financial and operational procedures and tracking. …